Question 1

What is OONAH?

Accepted Answer

OONAH is a hospitality-driven resident connection and lifestyle platform that helps multifamily communities foster belonging. It helps residents meet neighbors, join interest-based circles, and participate in community experiences.

Question 2

Is OONAH a resident portal or rent payment app?

Accepted Answer

No. OONAH is not a resident portal, maintenance platform, or rent payment app. It's the social and hospitality layer that sits alongside those tools to turn neighbors into friends.

Question 3

How is OONAH different from a resident portal?

Accepted Answer

Resident portals focus on utilities and tasks — paying rent and submitting maintenance requests. OONAH focuses on belonging: resident discovery, interest matching, community circles, and curated experiences.

Question 4

How do I meet neighbors with OONAH?

Accepted Answer

OONAH surfaces neighbors who share your interests through a profile built around your passions and lifestyle, then invites you into relevant circles and experiences.

Question 5

What are Community Circles?

Accepted Answer

Circles are interest-based groups — like a Run Club, Wine Society, or Parents of OONAH — that give residents a reason to gather around what they love.

Question 6

Is OONAH free for residents?

Accepted Answer

OONAH is provided by your community as part of the resident experience. Residents don't pay to participate.

Question 7

How much work is OONAH to run?

Accepted Answer

OONAH is designed to reduce the burden on your team. Much of the programming and matching is automated, and tools help you launch experiences quickly without building a community from scratch.

Question 8

Will OONAH integrate with our existing tools?

Accepted Answer

OONAH is built to complement your existing property management and resident portal stack as a dedicated connection layer. Reach out to discuss your specific systems.

Question 9

Does OONAH work for new lease-ups?

Accepted Answer

Yes. OONAH is especially powerful during lease-up, helping a brand-new community form connections quickly so residents feel at home from day one.

Question 10

Which community types does OONAH support?

Accepted Answer

OONAH supports luxury multifamily, build-to-rent (BTR), and student housing communities.

Question 11

How does OONAH support programming?

Accepted Answer

OONAH gives lifestyle directors an experience marketplace and circle tools to plan, promote, and fill events — plus insight into which residents to invite for the best turnout.

Question 12

Can residents RSVP to events?

Accepted Answer

Yes. Residents can discover and RSVP to building events and curated local experiences directly within OONAH.

Question 13

What's the ROI of OONAH?

Accepted Answer

Connected residents renew more often, refer more friends, and leave better reviews. OONAH turns belonging into measurable retention, referrals, and reputation gains.

Question 14

How do we measure engagement?

Accepted Answer

OONAH provides community insights into participation, circles, and experiences so your team can see connection growing over time.

Question 15

What is the AI Social Concierge?

Accepted Answer

It's an intelligent layer that powers resident matching and surfaces community insights — helping the right people, circles, and experiences find each other.

Question 16

Is there a mobile experience?

Accepted Answer

Yes. OONAH is designed mobile-first so residents can connect from wherever they are.

Question 17

How is my data handled?

Accepted Answer

We treat resident data with care and only use it to power meaningful connections. See our Privacy Policy for full details on what we collect and how it's used.

Question 18

Who can see my profile?

Accepted Answer

Your profile is shared within your community to enable connection. You control what you share, and you're never required to reveal more than you're comfortable with.

Question 19

How much does OONAH cost?

Accepted Answer

Pricing is coming soon. OONAH is offered to communities as a managed platform — request a demo and we'll walk you through options for your portfolio.

Question 20

What kinds of experiences can communities offer?

Accepted Answer

From wine tastings and run clubs to wellness sessions and curated local outings, OONAH helps communities program experiences residents actually attend.

Question 21

Are experiences curated?

Accepted Answer

Yes. Drawing on Set & Social Club's hospitality background, experiences are designed to feel intentional and premium rather than generic.

Question 22

How does OONAH drive engagement?

Accepted Answer

By giving residents a reason to show up — familiar faces, relevant circles, and well-programmed experiences — OONAH turns empty amenity spaces into active community life.

Question 23

What if residents are shy or new?

Accepted Answer

OONAH is built for soft landings. Interest-based matching and small circles make it easy for even the most reserved residents to find their people.

Question 24

Who created OONAH?

Accepted Answer

OONAH was created by hospitality veteran Angelieque Pelle and the team at Set & Social Club, after years of helping communities create meaningful connections.

Question 25

What is Set & Social Club?

Accepted Answer

Set & Social Club is the hospitality company behind OONAH, bringing a hospitality-first philosophy to residential living.

Frequently Asked Questions

OONAH

For Residents

For Property Managers

For Developers

For Lifestyle Directors

For General Managers

Technology

Privacy

Pricing

Hospitality Experiences

Resident Engagement

Set & Social Club